All online Casinos really are the same. So to build a new casino brand we played on the insight that all gamblers think the house is rigged and it’s trying to beat you. There’s a bug in the machine in the form of the casino boss… always trying to beat you …but somehow he never quite makes it.
By using the 2nd smallest man in the world (Mini-Me/Dr Evil) as our Boss; we reversed the negative creating a Big Boss in the world of Casinos. BGO.COM Beat the Boss!