How can we bring the whole of the UK together in an online social setting? Bingo! Give them a chatterbox mate to talk to to. Every week our customers set aside a few quid to play online bingo at home so they can chat with their mates and maybe win a little cash.
With the key offer of ‘Free Bingo, Real Cash’ we used a 50ft Woman from the X-Factor striding through the City of London to deliver our message while also being present to chat online in-Bingo and across the web in bannering.