After the hugely successful launch of ‘It’s got our name on it’ where we used the red carpenters pencil as a consistent leitmotif in the films, we were briefed to create a value vehicle.
In the brand advertising the key insight was that tradesmen and serious DIYers would sign the back of their work, decking, tiles, even beneath a paint job. This feeling of shared pride was the brand essence of Wickes own label business.
We took the red carpenters pencil and made it a symbol of great deals.
When you’re marking up a job, we’re marking down prices.
WICKES. RED PENCIL PRICES
This was the most successful value campaign in Wickes history and continues to deliver on sales and brand.
It’s also one of our most common client requests.
“Give us a Red Pencil!”