Our first TV advert for Westland Horticulture under the new brand campaign “There’s More Life In The Westland” featured a revolutionary new lawn product; Aftercut All-In-One with the new Even-Flo spreader.
The Westland is a place where good life flourishes. It’s a place where the bees are buzzier, the smells more pungent, the sounds more heightened and there is MORE LIFE. The commercial uses extreme close-ups, heightened sound effects, a rallying VO and compelling music tracks to communicate the abundance that is possible when you live in The Westland.
Our new Gro-Sure® Planting Magic campaign broke over Easter, just in time for the growing season. Planting Magic is a revolutionary new product that delivers fantastic results for plants and shrubs.
The spoof TV ad features Charlie Dimmock and in a light-hearted way, aims to expose the idea that Charlie’s success in the garden is not down to years of experience… but is in fact due to her secretly using Planting Magic. It’s fun, simple and we think it’ll catch the imagination of gardeners all over the UK.
The £1.5million campaign is supported by TV, press, in-store and digital.